Working from home has been an enduring trend from the Covid-19 pandemic and technology giant Apple may be ready to capitalize on that further.
According to a Bloomberg report on Wednesday, the company is aiming to spruce up its current iPad Pro models, with better cameras and faster processors. Those models—11-inch and 12.9-inch—could be making their debut as soon as April, the report said.
A spokesperson from Apple could not immediately be reached for comment.
Newer features may include a Mini-LED screen and faster processors, comparable to the M1 chip powering the newest MacBook Air, MacBook Pro and Mac mini. The company launched that new line of Macs last November, marking the first time the Apple-designed M1 chips were used.
Critics raved about those new MacBooks, saying they outperformed pricier Macs powered by Intel chips.
The work/school-from-home trends emerging from the Covid-19 pandemic have proven lucrative for the company. Apple posted a stunning quarter in late January, with double-digit growth in all of its product categories, including strong iPad sales.
Shares of Apple have struggled alongside tech stocks this year, down around 6% as investors have favored more value-focused plays, directly tied to an economic recovery. Apple shares gained 80% both last year and in 2019. The stock got a boost earlier this week when Evercore ISI analyst Amit Daryanani told clients that the shares look cheap and lifted his price target to $175 from $163.